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Ira Goldstein is a fictional character played by Stephen Mellor, who appears in television and radio commercials for ASB Bank in New Zealand. The commercials were screened from January 2000 to October 2010 and were produced by TBWA / Whybin agency.〔(【引用サイトリンク】title=About Us )〕 In the commercials, Goldstein works as an employee for a New York City bank and is sent to New Zealand by his boss R. J. Lincoln to "find out what makes that bank different".〔(【引用サイトリンク】title=ASB Bank )〕 The first commercial in the series features Goldstein explaining to his boss that people perceive all banks to be the same, with one exception - the ASB Bank.〔(【引用サイトリンク】title=ASB Ira Goldstein )〕 Initially, Goldstein's boss believes his bank is the one exception until he finds out it is located in New Zealand, to his bewilderment. His boss appears in most advertisements, usually by telephone from his New York office. However he does make visits to New Zealand to meet Goldstein, and to check up on him. ==Personal life== Goldstein is a high-flyer, single and lives in a palatial Auckland home. However Goldstein's own car is an unlikely element of surprise. Rather than an expensive late-model one, he was shown over 2006-2007 chauffeuring his boss around Auckland in a metallic-brown 1979 Princess 2000 HL. Since moving to New Zealand to investigate ASB, Goldstein has started his own business and purchased property (presumably thanks to the helpful bank), but must always keep his activities under wraps when his boss is around. Goldstein also has difficulty at one particular branch due to his attraction to a female worker at the bank.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ira Goldstein」の詳細全文を読む スポンサード リンク
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